![]() Thus companies such as Apple after producing, adverting and setting prices among the products they develop, need to develop a distribution and logistics strategy whereby they develop a channel where the product they have marketed get to the final consumers. The distribution channel is a very important element in the marketing strategy which at times is not given much focus with a lot of focus given to the pricing and promotional element of the marketing strategy at the expense of the element of place. The strategy by Apple to distributes products through various retailers and stores particular not their own stores but rather third party stores. Apple provided its watch products to third party retailers where the customers can easily purchase it.Ī distribution channel includes a group of dependent organizational units which are part of the process whereby the products or services flow from the producer to the buyers. The distribution channel targeted six stores for both Apple Watch and Sport models while the high end Apple Watch Edition were exclusively sold in Apple stores and online purchasing.Īs illustrated by Constantinides (2002), the major aim is to ensure that the customers are able to acquire and purchase the good easily for instance having acquiring them in a store near them. Apple opened its distribution for its smart watch through the use of limited channel of third party retailers. ![]() Like all its other aspects of the marketing mix, Apple also considers an effective distribution strategy for its products. This strategy portrays the image of a high quality product, premium in pricing and only available to the few in the market. This has been a common element of the Apple product whereby for instance when Apple introduces iPhone’s in the market, they are bought immediately and the demand is higher than the supply at least in the beginning. If you have not bought one, I employ you to do it before they are finished in the few retail stores and Apple shops distributing the watch. It is sleek, unique and has high quality. One particular Apple product which has caught my attention is the Apple watch which was launched into the Australian market. One special and unique element of Apple’s product is that once you purchase it, you not only enjoy the status attached to the product but also enjoy optimal products and services. As illustrated by researchers for instance Davis & Brush (1997), the most basic goal of marketing is to meet the needs of the consumer and this can be done by ensuring that the product is delivered within the right place and at the right time.Īpple is major brand in the market offering optimal and high priced goods for its customers. A company in meeting the objectives of the marketing strategies is not restricted to realization of the promotion phase but rather also includes the provision of the finished products to the customers.
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